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| Contrary to popular
belief, most entrepreneurs don't like risk. While they are not
afraid to take chances, the most successful entrepreneurs do what
they can to anticipate, minimize, and offset risk at every
opportunity, insists Bob Reiss, who in his own flourishing
entrepreneurial career has managed to turn risk reduction into a
science. Now this successful self-starter, whose exploits have
been featured in The Wall Street Journal and have become case
studies for Harvard Business School classes, shares the lessons of
a lifetime. |
| By following his own
prescription for managing risk, and using real-life success
stories from experienced entrepreneurs, Reiss covers every
obstacle the entrepreneur is likely to encounter. Where do ideas
come from and how do you get started? Where can you find money and
expert advice? How do you hire the best people and build
credibility? How do you get orders and reorders? How do you
develop and introduce successful products? Should you go public?
Through every step in the process, Reiss emphasizes how risk can
be anticipated, managed, and significantly reduced. |
| Full of practical
suggestions and insights, this easy-to-read book is an
indispensable guide for anyone thinking about starting a business
and particularly for those would-be entrepreneurs without
experience or much capital. It is equally valuable to
entrepreneurs looking for ways to make their businesses more
successful. |
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